A good relationship with the media has long been sought after by small companies and large companies alike nowadays, media is termed the fourth power in the government after the Legislative, Executive, and the Judicial branch. As the power of the media grows it is apparent their influence on national and local events. In today's strategic business globalization hiring a media relations firm or freelance consultant is a good practice.
From press releases, event functions, product launch, political organizations the consultant is responsible for making it happen, making news. In this discipline of consulting whether current events or major scandals part of the solution would be to either fan the flames or put them out. Therefore if a CEO, of a major national company embezzles, it would be imperative for revenue and public media scrutiny to hire a Media Relations Consultant to speak on their behalf.
Negative publicity is never a welcome sign for any company. With a strong and a well-networked Consultant in their corner companies will pay top dollar. What a Consultant can offer is their specialized knowledge of this competitive market. The analytical ability to capture the market while giving way to awareness is what gives them edge over their competition. In today’s media frenzy networking with top media has more than the obvious advantages. It requires developing the right image while streamlining their client’s image into doing what’s right. And what’s right in today’s market is green. Green is environmentally friendly with the support and million dollar donations, including a seamless integration into the market thinks is right.
Excellent verbal skills can enhance the reach of a Media Relation’s Consultant. A 4-year B.A. in Journalism or Marketing & Communications is how most get into this industry. Some have 2 years of hands on training in, from Newspaper, TV, and Radio etc. In addition, a good media consultant should have access to key figures in the media, so that the necessary information can be exchanged. However, sector experience with the media is a must, if they are to be successful. A media consultant whether working in a private company or per project basis can create their salary based on the level and knowledge they have of the media. In fact, many media consultants form their own companies after amassing a large portfolio of successful clients.
As a Media Consultant years of knowledge with an equal history of success can command over $100,000 through hard work and the talent to push the client to the top of the charts.