A 4-year degree or certification from a reputable learning institution is the basic requirement in any field nowadays. However, experience, and expertise adds to the marketability of a Contract/Specialised Consultant. Education however comes in many forms. Some may argue that years on a job are better than formal education. Whatever the consensus the basic facts are the same. Consultancy has become such a specialization that the more one brings to the table the better prepared and marketable they will be.
The expertise and experience in a particular field of Consultancy will bring problem solving skills, confidence, and the ability to manage a successful business. But the analytic skills and up to date research with a strong command of the latest methods used in that sector, are paramount to success. Let us consider an example for pursuing a career as an Internet Marketing Consultant. As a Consultant this opportunity would attract individuals who are well versed in e-business, IT requirements, with proven methods in focus groups along with an analytical mind. In order to acquire the aforementioned knowledge and experience of Internet Marketing, SEO writing along with a certification or a 4-year degree would be sought after. Excellent marketing skills, with additional educational can reinforce and add to those qualities.
There are many courses offered now on the Internet for continuing education that it shouldn’t be a difficult task. A consultant in any sector will eventually meet with clients. Those clients will need assistance in their business and will desire basic guidelines as the service. This could be from Press Releases to targeted e-mailers from a database. Therefore this would be regarded as entry-level Internet Marketing concepts. On the other hand, they’re so many professionals who need marketing assistance throughout their business structure but are not well versed about the Internet. Some e-business firms hire Internet Marketing Consultants on a commission basis. Targeting a specific marketing in which there is experience and expertise that will set them firm apart from others.
It is necessary for Consultants who pursue careers in this sector to have the basics. A Bachelor in Marketing, Journalism, Advertising, etc. is something most firms will look for. However a certification from Microsoft or an MBA in their field of expertise will enhance their marketing capabilities. Most Consultants in today’s market have degrees but also go through a vigorous training program in order to specialize in various sectors. This will often give them a competitive edge. It should also be noted that all consultants do not have degrees or training certificates, some become consultants through their own work experience.
Let us take an example of people who join construction firms or other firms whose core business is in the field. So by working years in the field they gain knowledge and practical experience where they are not required to have degrees. Their experience is their education. These Consultants are highly desirable in some fields.
Different people have different experiences and if the capabilities of leading and making a change then a degree or no degree will matter the least. Of course having professional degrees will boost your career then people who do not have the educational background.